Target customer groups: The brand is aimed at the pursuit of fashion, environmental protection and personality of consumer groups, mainly young people, but also pay attention to the needs of other age levels.
Establish a brand image: through a unified brand visual identity system (VI), create a simple, environmental protection, fashion brand image, improve the brand awareness in the target customer groups.
Marketing communication: Use social media, fashion magazines, online and offline activities and other channels to carry out brand publicity and product promotion. Combine the theme of environmental protection and organize public welfare activities to enhance the brand image and social responsibility.
Cooperation and linkage: Find stars, fashion bloggers, Kols and other cooperation that match the brand positioning, and expand brand awareness with their influence. At the same time, cross-border cooperation with fashion brands, designers, artists, etc., to enrich the brand connotation and attract more attention.
Establish sales channels: In addition to the online e-commerce platform, the brand also plans to set up physical stores in the bustling business areas of some cities, so that consumers can feel the brand's products and concepts more intuitively.
Comments