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Week 10 Lecture by Lewis Heath/Simone Rocha

Lewis Heath is an alumni from the BA (Hons) Fashion Design course at NTU and since graduating in 2012 has worked for a number of companies and brands and is now the Creative Pattern Cutter at Simone Rocha in London.



His lecture shared his previous employment experience, and he talked about how when he entered the portal of the luxury market, everything became more creative, more crazy, there was more freedom in the budget that could be made, there was more opportunity to experiment, in 2016, well, it was incredible, there was a lot of worry about weekly stress. It was endless and it was brutal because we were a very small team and while there was no money to recruit more people, you just had to hang in there and show up in the game and really, it was very difficult. But if you want that kind of grid in the fashion world, then luxury absolutely provides, and it's, this is the one thing that you have to keep in mind when you want to start moving through the industry and figure out how hard you want to work, because sometimes work is hard, but luxury has a layer, and it's tough one day, but one thing I would say is looking at your clothes and your clothes, The more things you can do from the middle, from the past, the more things you can do, the more creative processes you can get, you can get to different machines, you can get to different fabrics, and you can make something strange and beautiful. It really pushes to develop yourself. After two and a half years there, he achieved some success as a chief designer.

I think for every fashion design graduate, constant attempts and continuous employment are what everyone needs to experience. Graduates should understand their interests and advantages, and choose a suitable career direction according to market demand and their own conditions. No matter which career you choose, you need to constantly learn and upgrade your skills, and maintain your passion and acuity for the fashion industry. They need innovative thinking, market sensitivity and good business acumen; Entering the fashion education industry requires their educational background and teaching skills.

He also faced a lot of difficulties later in his career, he didn't take public transportation, other freelancers I sometimes worked 60 hours a week to train and survived a lot of 9-6 life. But he did it for his dream job. It handled the trials and the platoon battles because it's a luxury brand and it's at the top of the industry and all the people on the team are incredibly talented and the whole luxury industry is working and the people you work with like to sleep, but I guess it's because. As a team, we did a good job on the machine, we just got the job done, and I think when you go into companies in the luxury market, you find that as long as everyone has the same GoV frame, everyone is working, that's the best problem, everyone wants the best, everyone is doing the best. If you can use it with this kind of text, it's really a stick, it's very important to have people like this, there are many of them, when I see relationships, the people you remember because. Colleagues still talk to each other, we still help each other.

When I hear this, I can imagine a group of like-minded friends working together for the same goal, this feeling is really great. In other words, Lewis' experience shows that it takes hard work and determination to succeed in the fashion industry. In this competitive industry, we must overcome various challenges in order to enjoy the rewards of a career.

At the end, I think he had a good attitude about AI, saying that AI is impacting every industry, no matter what career you're in. Will we be replaced by artificial intelligence? Will it take over? One thing AI cannot replace, however, is making physical products that have been tested by humans. Ai cannot make clothes, try them on, or modify them. When I asked Lewis how he sees AI's impact on his industry, he told me: "AI is only as effective as the people who use it; A tool is only as valuable as the person who uses it."

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